/* ------------------------------------------------------------------
   toseeall.net — The Fine Print
   "Who Measures Local Advertising" reference section
   DCwebpro Ltd. Co.
------------------------------------------------------------------ */

:root {
  --ink:        #101A22;
  --slate:      #4A5966;
  --slate-soft: #6E7D89;
  --rule:       #D6DDE2;
  --rule-soft:  #E7ECEF;
  --paper:      #F4F6F7;
  --surface:    #FFFFFF;

  --c-forecast:    #1F6F8B;
  --c-booked:      #2C6040;
  --c-competitive: #8C4A28;
  --c-prospect:    #62468B;
  --c-audience:    #9A6C14;
  --c-macro:       #3B4788;

  --measure: 68ch;
}

*, *::before, *::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "Source Serif 4", Georgia, "Times New Roman", serif;
  font-size: 18px;
  line-height: 1.62;
  font-synthesis-weight: none;
}

h1, h2, h3, .sans {
  font-family: "Archivo", "Helvetica Neue", Arial, sans-serif;
  font-synthesis-weight: none;
}

a { color: inherit; }

.wrap {
  width: 100%;
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 28px;
}

/* ---------- masthead ---------- */

.masthead {
  background: var(--ink);
  color: #E8EDF0;
  border-bottom: 3px solid var(--ink);
}

.masthead .wrap {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
  padding-top: 15px;
  padding-bottom: 15px;
}

.masthead-title {
  font-family: "Archivo", Arial, sans-serif;
  font-weight: 700;
  font-size: 19px;
  letter-spacing: 0.005em;
  text-decoration: none;
}

.masthead-site {
  font-family: "Archivo", Arial, sans-serif;
  font-weight: 400;
  font-size: 14px;
  color: #93A4B0;
}

.masthead a:hover { color: #FFFFFF; }

/* ---------- index hero ---------- */

.hero {
  background: var(--surface);
  border-bottom: 1px solid var(--rule);
  padding: 66px 0 58px;
}

.hero .wrap {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: 26px 64px;
  align-items: start;
}

.hero h1 {
  margin: 0 0 6px;
  font-size: clamp(34px, 5.4vw, 58px);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.018em;
  max-width: 16ch;
}

.hero-deck {
  margin: 0;
  font-size: clamp(19px, 2.2vw, 23px);
  line-height: 1.45;
  color: var(--slate);
  max-width: 46ch;
}

.hero-summary {
  max-width: 62ch;
  border-top: 2px solid var(--ink);
  padding-top: 20px;
  font-size: 17.5px;
}

.hero-summary p { margin: 0 0 1.05em; }
.hero-summary p:last-child { margin-bottom: 0; }

.key {
  list-style: none;
  margin: 30px 0 0;
  padding: 22px 0 0;
  border-top: 1px solid var(--rule);
  max-width: 34ch;
}

.key li {
  display: flex;
  align-items: baseline;
  gap: 10px;
  font-family: "Archivo", Arial, sans-serif;
  font-size: 14.5px;
  color: var(--slate);
  padding: 4px 0;
}

.key li::before {
  content: "";
  flex: none;
  width: 10px;
  height: 10px;
  background: var(--tile);
}

.key b {
  font-weight: 600;
  color: var(--ink);
  margin-left: auto;
  font-variant-numeric: tabular-nums;
}

/* ---------- the twelve ---------- */

.grid-block { padding: 44px 0 10px; }
.grid-block:last-of-type { padding-bottom: 56px; }

.grid-head {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin: 0 0 18px;
  padding-bottom: 10px;
  border-bottom: 1px solid var(--rule);
}

.grid-head h2 {
  margin: 0;
  font-size: 17px;
  font-weight: 600;
  letter-spacing: 0.01em;
}

.grid-head span {
  font-size: 15px;
  color: var(--slate-soft);
}

.six {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 12px;
}

.tile {
  display: flex;
  flex-direction: column;
  min-height: 178px;
  padding: 16px 15px 15px;
  background: var(--surface);
  border: 1px solid var(--rule);
  border-top: 5px solid var(--tile);
  text-decoration: none;
  color: inherit;
  transition: background-color .14s ease, border-color .14s ease;
}

.tile:hover { background: #FBFCFC; border-color: var(--tile); }
.tile:focus-visible { outline: 3px solid var(--tile); outline-offset: 2px; }

.tile-cat {
  font-family: "Archivo", Arial, sans-serif;
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--tile);
  margin-bottom: 9px;
}

.tile-name {
  font-family: "Archivo", Arial, sans-serif;
  font-size: 19px;
  font-weight: 700;
  line-height: 1.17;
  letter-spacing: -0.012em;
  margin-bottom: 9px;
}

.tile-line {
  font-size: 14.5px;
  line-height: 1.4;
  color: var(--slate);
  margin-top: auto;
}

/* ---------- article page ---------- */

.article-head {
  background: var(--surface);
  border-bottom: 1px solid var(--rule);
  padding: 44px 0 38px;
}

.crumb {
  font-family: "Archivo", Arial, sans-serif;
  font-size: 14px;
  color: var(--slate-soft);
  text-decoration: none;
  display: inline-block;
  margin-bottom: 20px;
  border-bottom: 1px solid var(--rule);
  padding-bottom: 2px;
}

.crumb:hover { color: var(--ink); border-color: var(--ink); }

.cat-tag {
  display: inline-block;
  font-family: "Archivo", Arial, sans-serif;
  font-size: 13px;
  font-weight: 600;
  color: var(--surface);
  background: var(--tile);
  padding: 3px 10px;
  margin-bottom: 14px;
}

.article-head h1 {
  margin: 0 0 10px;
  font-size: clamp(30px, 4.6vw, 46px);
  font-weight: 700;
  line-height: 1.06;
  letter-spacing: -0.018em;
  max-width: 20ch;
}

.standfirst {
  margin: 0;
  font-size: clamp(18px, 2vw, 21px);
  line-height: 1.5;
  color: var(--slate);
  max-width: 52ch;
}

.body { padding: 8px 0 40px; }

.entry {
  display: grid;
  grid-template-columns: 208px minmax(0, 1fr);
  gap: 34px;
  padding: 30px 0;
  border-bottom: 1px solid var(--rule-soft);
}

.entry:last-of-type { border-bottom: 0; }

.entry h2 {
  margin: 0;
  font-size: 16px;
  font-weight: 600;
  line-height: 1.3;
  letter-spacing: 0.005em;
  color: var(--tile);
  position: sticky;
  top: 22px;
  align-self: start;
}

.entry-text { max-width: var(--measure); }
.entry-text p { margin: 0 0 1.05em; }
.entry-text p:last-child { margin-bottom: 0; }
.entry-text strong { font-weight: 600; }

.entry-text ul {
  margin: 0 0 1.05em;
  padding-left: 1.15em;
}
.entry-text li { margin-bottom: .4em; }

.pull {
  background: var(--surface);
  border-left: 4px solid var(--tile);
  padding: 20px 24px;
  margin: 34px 0 8px;
  max-width: var(--measure);
}

.pull p { margin: 0; font-size: 17px; line-height: 1.55; }

.pull .pull-label {
  font-family: "Archivo", Arial, sans-serif;
  font-size: 13px;
  font-weight: 600;
  color: var(--tile);
  margin-bottom: 7px;
}

/* ---------- next / prev ---------- */

.jump {
  border-top: 2px solid var(--ink);
  padding: 26px 0 0;
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: center;
}

.jump a {
  font-family: "Archivo", Arial, sans-serif;
  font-size: 15px;
  font-weight: 600;
  text-decoration: none;
  border-bottom: 2px solid var(--rule);
  padding-bottom: 2px;
}

.jump a:hover { border-color: var(--ink); }
.jump span { color: var(--slate-soft); font-size: 15px; }

/* ---------- footer ---------- */

.site-foot {
  background: var(--ink);
  color: #B6C4CE;
  margin-top: 20px;
  padding: 38px 0 40px;
  font-size: 16px;
}

.site-foot .wrap {
  display: flex;
  flex-wrap: wrap;
  gap: 26px 60px;
  justify-content: space-between;
  align-items: flex-start;
}

.foot-name {
  font-family: "Archivo", Arial, sans-serif;
  font-weight: 700;
  font-size: 18px;
  color: #FFFFFF;
  margin: 0 0 5px;
}

.site-foot p { margin: 0 0 4px; }
.site-foot a { color: #FFFFFF; text-decoration: none; border-bottom: 1px solid #46545F; }
.site-foot a:hover { border-color: #FFFFFF; }

.foot-note {
  max-width: 44ch;
  font-size: 14.5px;
  line-height: 1.55;
  color: #8C9BA6;
}

/* ---------- responsive ---------- */

@media (max-width: 1080px) {
  .six { grid-template-columns: repeat(3, 1fr); }
}

@media (max-width: 900px) {
  .hero .wrap { grid-template-columns: 1fr; gap: 30px; }
}

@media (max-width: 860px) {
  .entry {
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .entry h2 { position: static; }
}

@media (max-width: 600px) {
  body { font-size: 17px; }
  .wrap { padding: 0 20px; }
  .six { grid-template-columns: repeat(2, 1fr); gap: 10px; }
  .tile { min-height: 154px; }
  .tile-name { font-size: 17px; }
  .hero { padding: 40px 0 36px; }
}

@media (max-width: 400px) {
  .six { grid-template-columns: 1fr; }
  .tile { min-height: 0; }
}

@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; }
}