A contact and account database for the national and regional tier — decision-makers, agency relationships, budget cycles and early warning on account moves.
Sellers chasing national and large regional business: network and rep firms, digital platforms, larger station groups and agencies pitching new business. Its lineage runs through List Partners and the AdDataExpress product line, and its centre of gravity is the national advertiser, not the local one.
To answer who to call and when. Profiles cover national advertisers with estimated media budgets and channel mix, the agencies of record attached to each brand, and named decision-makers with direct contact information and role detail. On top of that sits predictive alerting — signals that an account is in review, that a brand has changed agencies, that a marketing leader has moved, or that a budget cycle is about to open.
The timing element is the actual value proposition. A contact list ages; knowing that an account is in review this month does not.
A research team working public and semi-public sources — trade press, press releases, agency announcements, executive moves, LinkedIn and corporate sites — combined with direct outreach and verification calls, and licensed spend estimates for the budget figures. It is a curated, human-maintained database rather than a scraped one, which is why contact accuracy is its selling point.
Contact records are maintained continuously and re-verified on a cycle; the alerts are the freshest element and are only useful when acted on quickly. Budget estimates are the softest component and should be read as scale indicators rather than figures.
Marketing personnel turn over fast, so a contact record more than a few months unverified carries real risk of being wrong.
For most local sellers, honestly, it does not — the accounts are above your buying tier and the relationships sit with a rep firm. It earns its place on this list for two narrower reasons. First, it explains where national dollars in your market are actually decided, which is a useful thing to understand when a local franchisee tells you the decision is not theirs. Second, if you are pursuing regional business — a multi-state dealer group, a hospital network, a regional bank — this is the tier where that account lives and where the agency relationship is documented.
Analysts monitor a defined source set for signals, verify by direct contact, and enter structured records against brands, agencies and people. The predictive layer is built by pattern-matching those signals against historical account behavior — the sequence of events that has previously preceded a review or a budget shift — and firing an alert when the pattern recurs.